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Door Hangers

You've heard them mentioned by other colleagues and at trade shows, but you really don't know what they are or what purpose they could serve in your advertising scheme.

Door hangers. An effective marketing tool that many companies have never even considered.

 

What exactly is a door hanger?

Simply put, it is a small piece of card stock that has a hole and a slit in it - making it perfect for slipping over a doorknob. Since everyone has to enter through a door to their home or business at some point every day, door hangers are an ideal advertising tool!

Who uses door hangers?

All sorts of individuals and businesses use door hangers to increase their visibility in the community.

• Lawn service companies
• Newspaper carriers
• Cleaning services
• Chimney sweeps
• Gutter cleaners
• Political candidates
• Pet sitters
• And many more

Why are door hangers an effective marketing tool?

As mentioned before, everyone has to enter through a door at some point or another. A door hanger demands notice. Since it's not just another piece of "junk mail," it is less likely to be thrown away without the potential customer at least reading it to see what it's all about.

What kind of information is on a door hanger?

First and foremost, you want to make sure that the verbiage is very clear as to who you are and what you have to offer. Make sure that contact information is clear. Outline the benefits the homeowner or business owner is apt to gain from your products or services. Present yourself with as much enthusiasm as possible so that your business becomes irresistible to the reader! There is no better way to effectively carry out neighborhood marketing!

Vellum Bristol card stock is one of the most economical choices, although there are other stocks available. Color and weight is up to you, with a wide variety to choose from. Since door hangers are an inexpensive marketing tool, you can promote seasonal sales and specials, putting new door hangers out every few weeks or months! What a way to keep the name of your business on the tips of everyone's tongues!

Make sure that you have a compelling headline to start your door hanger copy. Follow that with a sub-headline, engaging copy and a persuasive reason to call. Finally, don't forget to include your phone number!

In order to make your door hanger prompt the results that you're looking for, you have to have two things: a terrific design and an effective call to action. Without the design, your door hanger might not get noticed. Without a compelling call to action, your door hanger will simply be acknowledged, but then nothing more will come of it. Increase the chances of your door hanger producing results by coming up with a dynamic design and copy to match!

The friendly customer service representatives at Printing4Pros.com will be happy to answer any questions that you may have regarding door hangers, or any other product that you might be considering. You have questions? We have answers! What do you have to lose?

With Printing4Pros.com you win with our competitive prices, vast selection of items such as business cards and table tents, quick delivery, outstanding customer service, and unconditional guarantee!