9. Print Quantities
Photographs, illustrations, graphs, etc., attract attention and help convey messages that would require the proverbial “a picture is worth a thousand words." However, don't make your page to busy with too many graphics. Generous use of “white space" makes a page more appealing and readable. Copy and graphics should be considered in groups. Lay them out in an orderly way on the page. Don't run the type across the width of the page. It's best to break the page into smaller columns of type and intersperse photos and illustrations. When laying out facing pages, think of them as a single unit. Don't run text across one page to another facing page, but consider spreading the heading and art across both pages to create continuity.
