1. Creating Your Identity, With a Logo
A business identity often starts with logo design. A logo may be a symbol or graphic that presents and image without words or it may be the name of a company presented in a special type font or presented in a distinctive manner. Often it is a combination of a graphic image and type. Consider how you wish to be thought of by your customers and prospects. What words and images come to mind when you consider your business objectives and how you want to differentiate yourself from your competitors?
